CCR will now be Motiva
Our inspiration
What moves millions of people every day?
They are stories, dreams, goals and encounters that promote the vital energy of cities.
Understanding this power is our challenge, as we create and take care of the paths that make each journey possible and flow - on highways, airports, subways and urban trains.
Present in so many different places in Brazil, we improve people's lives through mobility. We exist to drive achievements.
That's why CCR will now be Motiva.
It is the integration of modes in an immense network of possibilities.
It is integrity as the driving force behind every process and the basis of every relationship.
It is a positive impact on society and the environment.
New concept
Name
The word Motiva comes from the Latin word “motivus”, which means “that which moves” or “that which causes movement”. In the literal sense, the Motiva brand is linked to the idea of action or impulse that causes something to move or occur. In its figurative sense, it is associated with the stimulus or inspiration for a movement to happen.
Modern and unique
The visual identity has also been completely renewed and modernized. The traditional gray and burgundy red of the CCR Group's brand gave way to indigo, which lies in the chromatic spectrum between blue and violet. Associated with the concepts of tranquillity and harmony, the color distinguishes the new brand from other companies in the sector. The symbol formed by a circle with two intertwined curved lines, which refers to the course of a highway, has been replaced by a logo made up of three waves that carry within them the ideas of fluidity and movement. The curved shapes are in keeping with Brazil's modernist aesthetic, present in the sidewalks and buildings of cities and in the work of great Brazilian names in the plastic arts and architecture. The lowercase letters aim to bring the brand even closer to its audience.
We are Motiva
The company now houses all its companies under a single brand.
